Blockhaus
A bold, Gen Z-friendly e-commerce site with scroll-based interactions, built with Framer and backed by sharp copy.
(SERVICES)
Copywriting
marketing
Branding
Blockhaus wanted to attract Gen Z shoppers — but their original website was plain, generic, and lacked a clear voice. They needed something with personality, speed, and strong interaction — all without overwhelming the buying experience. Their biggest challenge was blending fun with function.
We led the project with copy: playful headlines, sharp CTAs, and confident microcopy. Then we designed a custom Framer site with scroll-triggered content, hover reveals, and bold, modular sections. Every interaction was crafted to match Gen Z behavior: swipe, scroll, and decide fast.
The new site gave Blockhaus a unique voice and visual rhythm that connected instantly with their audience.
2.4x
Higher conversion rate
3
Design showcases
20%
More users
“
"WHAD is a great help when there aren't many options when it comes to creating content. The lack of tools can be a hindrance for small creators. Luckily for me, Project Idol helped me give my brand a voice and a face. I honestly recommend it."
Slime Gaming
twitch.tv/slimestationgaming
